Tag: psychology

The Matriarch’s Dilemma: The Psychology of a Modern Legacy Portrait

Jul 31, 2025

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kgsstudios

in Leadership, Our Perspective, Thought Leadership

For centuries, the fine-art portrait was not an exception; it was the expectation for women of significance. It was the accepted method for securing a family’s story and the matriarch’s place within it. Yet today, in a culture that prizes the disposable snapshot, the decision to commission a permanent, grand-scale portrait can feel monumental and,…
The ‘Add an Egg’ Principle: Co-Creating a Timeless Portrait

Apr 4, 2024

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kgsstudios

in Our Perspective, The KGS Process

In the 1950s, a major food company released a revolutionary product: the instant cake mix. It was a marvel of convenience, yet it flopped. Homemakers felt it was too easy; there was no sense of contribution, no personal touch. In a stroke of genius, marketers changed one simple instruction: “Just add a fresh egg.” Sales…